โ† Back to DBA

For startups

Great product. Now tell people.

Brand launches, product storytelling and campaigns that help emerging companies explain what they do and reach new customers.

The problem

Most startups don't have a product problem. They have a story problem.

01
Nobody gets it in five seconds

If your homepage needs a demo to make sense, most people leave before the demo.

02
You look smaller than you are

A rushed logo and a template site tell customers and investors you're still figuring it out.

03
Every channel says something different

The deck, the site and the ads were made by different people at different times.

04
Launch day comes and goes

Without a plan for what happens after the announcement, the spike fades in a week.

05
Nobody owns the brand

The team is busy building the product. The story gets whatever time is left.

What we do

From name to launch day, one crew.

Brand

Positioning, naming, identity and voice.

Story

Product video, demos and the one-line explanation.

Launch

Website, launch campaign and press-ready assets.

Growth

Ads, social and content once you're live.

Explain it once. Make it impossible to forget.

Ways to work

Three ways to start.

Brand sprint
Positioning, name and identity in a focused few weeks.
  • Positioning and messaging
  • Naming
  • Logo and identity
  • Brand guidelines
Start a project
Launch
Everything you need to go live: site, story and launch campaign.
  • Website
  • Product video
  • Launch campaign
  • Press and social assets
Start a project
Ongoing creative
A monthly retainer for teams shipping fast that need a creative partner on call.
  • Ads and social
  • Content and video
  • Landing pages
  • Pitch and investor decks
Start a project

Every engagement is scoped to the work and confirmed in writing before we start.

The process

Defined scope. Clear ownership.

01
Discover

Your product, your market and what people need to understand.

02
Build

Brand, story and assets, made from scratch.

03
Test

We put it in front of real people before it goes out.

04
Launch

Go live with a plan for the weeks after.

Selected clients

Startups we've launched with.

Pebble website across devices
Pebble Mobility
Social media guidance, copy, brand system, paid social
View case โ†’
Idiotbox Diaper Dash arcade cabinet
Idiotbox
Website development, sales automation, social and email marketing
View case โ†’
Next step

Let's talk.

Tell us about your company and where you are, and we'll set up a time to talk.

Got it. We'll be in touch to set up your walkthrough.

That didn't go through. Please try again.